With Widespread Inflation, How Is Arizona Iced Tea Still .99 cents?

The founder of Arizona Iced Tea is doing right by consumers...why can’t other big businesses?

Don Vultaggio — the man behind the family beverage brand said:

“We’re successful. We’re debt free. We own everything. Why?” he said in response to Sellers asking why his company doesn’t raise the price of the products to increase profits.

“Why have people who are having a hard time paying their rent have to pay more for our drink?”

“Maybe it’s my little way to give back.”

Arizona Iced Tea is a multi-billion dollar company and has “close to 200 flavors and three billion units sold a year.”



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