Mariah Carey says, “It’s Time!”

In this Nov. 6, 2024, file photo, Mariah Carey performs onstage during Mariah Carey's Christmas Time Tour Kick Off at Yaamava' Resort & Casino at San Manuel, in Highland, Calif. (Kevin Mazur/Getty Images for Mariah Carey, FILE)

By Toni Foxx

November 04, 2025 at 6:38 am EST

If you’re going by the Mariah Carey timeline, the Christmas season has begun.

That’s because the “Queen of Christmas” has officially kicked off the holiday season with a new video and brand campaign with Sephora, titled “It’s Time!”

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I can’t help but wonder if it wouldn’t be time this early in November, if Mariah hadn’t teamed up with Sephora for an ad campaign. Just sayin’.

Toni Foxx

I’ve been in radio here in Jax, playing country music for a long time, but I’m now trading my cowboy hat in for a lovely tiara & I’m excited to be on Easy 102.9.