Would you let the Kool-Aid Man officiate your wedding if it meant you didn’t have to pay for it? Because apparently... a lot of people would.
A new survey says 61% of Americans would consider a brand-sponsored wedding — if the brand covered at least half the cost. Basically, if Walmart or Doritos wanted to chip in $20K toward your big day, most people are saying: “Where do I sign?”
Only 32% said they’d refuse any kind of commercialization at their ceremony. But for those open to the idea… things get wild:
- 58% would serve a brand-inspired cocktail 🍸
- 57% would put logos on tables, signage, and invites
- 54% would let brands hand out samples at the reception
- 33% would let a mascot attend 🐮
- 20% would let the mascot officiate (Imagine Ronald McDonald saying, “You may now kiss the bride”)
- 18% would even mention the brand in their vows
- 17% would slap the logo right on the wedding dress
The study (from Talker Research) also found that men were more likely than women to say yes to the logo-on-the-dress idea.
Sure, it might sound crazy — but with weddings getting more expensive, a “Sponsored by T-Mobile” banner might just be the new flower wall. Just be ready for that #Ad tag on your wedding photos.
Would you ever take a brand deal for your wedding? 👀Tell us who your dream sponsor would be!
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